{"id":42,"date":"2026-03-31T11:27:37","date_gmt":"2026-03-31T05:57:37","guid":{"rendered":"https:\/\/ddga.in\/?page_id=42"},"modified":"2026-03-31T11:27:37","modified_gmt":"2026-03-31T05:57:37","slug":"books-i-recommend","status":"publish","type":"page","link":"https:\/\/ddga.in\/index.php\/books-i-recommend\/","title":{"rendered":"Books I Recommend"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\ud83c\udf93 Reading List for MBA\/BCA Analytics<\/h1>\n\n\n\n<p>A structured reading list designed to strengthen analytical thinking, marketing insights, and decision-making skills.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcd8 Decision-Making &amp; Analytical Thinking<\/h2>\n\n\n\n<p><strong>Thinking in Bets \u2013 Annie Duke<\/strong><\/p>\n\n\n\n<p>A must-read for understanding probabilistic thinking and making better decisions under uncertainty. <a href=\"https:\/\/amzn.to\/3ObdMC0\" target=\"_blank\" rel=\"noreferrer noopener\">Buy on Amazon \u2192<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcca Marketing &amp; Business Analytics<\/h2>\n\n\n\n<p><strong>Marketing Analytics \u2013 Seema Gupta &amp; Avadhoot Jathar (Wiley, 2nd Edition)<\/strong><\/p>\n\n\n\n<p>A practical, India-focused guide to marketing metrics, dashboards, and analytical decision-making. <a href=\"https:\/\/amzn.to\/41yPntc\" target=\"_blank\" rel=\"noreferrer noopener\">Buy on Amazon \u2192<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfed Systems Thinking &amp; Operations<\/h2>\n\n\n\n<p><strong>The Goal \u2013 Eliyahu M. Goldratt (2023 Edition)<\/strong><\/p>\n\n\n\n<p>A timeless book that teaches bottleneck analysis, throughput, and process optimisation through a narrative format. <a href=\"https:\/\/amzn.to\/4sHp7Zz\" target=\"_blank\" rel=\"noreferrer noopener\">Buy on Amazon \u2192<\/a><\/p>\n\n\n\n<p><em>As an Amazon Associate, I earn from qualifying purchases.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud83c\udf93 Reading List for MBA\/BCA Analytics A structured reading list designed to strengthen analytical thinking, marketing insights, and decision-making skills. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-42","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/pages\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":1,"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions"}],"predecessor-version":[{"id":43,"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/pages\/42\/revisions\/43"}],"wp:attachment":[{"href":"https:\/\/ddga.in\/index.php\/wp-json\/wp\/v2\/media?parent=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}