🎓 Reading List for MBA/BCA Analytics

A structured reading list designed to strengthen analytical thinking, marketing insights, and decision-making skills.

📘 Decision-Making & Analytical Thinking

Thinking in Bets – Annie Duke

A must-read for understanding probabilistic thinking and making better decisions under uncertainty. Buy on Amazon →

Marketing Analytics – Seema Gupta & Avadhoot Jathar (Wiley, 2nd Edition)

A practical, India-focused guide to marketing metrics, dashboards, and analytical decision-making. Buy on Amazon →

The Goal – Eliyahu M. Goldratt (2023 Edition)

A timeless book that teaches bottleneck analysis, throughput, and process optimisation through a narrative format. Buy on Amazon →

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